LAGO opens its new store in Rome's Testaccio district

A new space in the heart of the capital tells the story of the brand's vision, bringing LAGO design into the pulsating centre of Roman life.

Rome, 20 November 2025

LAGO - a leading company in the Made in Italy design and furnishing sector - opens its new store in the Testaccio district, a symbol of Roman vitality and creativity. With this opening, the brand takes a new significant step in its path of growth, consolidating its presence in the Capital and confirming its will to continuously reinterpret the contemporary way of living and dwelling. The new shop in Via Marmorata joins the other 7 shops, including two shops, already present in Rome, expanding the city network and strengthening its ability to dialogue with an increasingly wide and transversal public. "We believe that design has the power to transform the lives of people and places. Opening in Testaccio means entering the living and authentic heart of Rome, where the energy of the community meets our vision of beauty, innovation and sharing. This shop, like all our shops, is not just a container of products, but a space open to dialogue and contamination, where design becomes a cultural experience and a tool for relationships," says Daniele Lago, President & Head of Design at LAGO. "The opening in Rome represents for LAGO a further step in the consolidation of our presence on the national territory and in the construction of an experiential retail model, which puts people and their stories at the centre. It is a concrete sign of our ability to innovate while keeping our roots firmly in the excellence of Italian craftsmanship," adds Gilberto Negrini, CEO of LAGO. Choosing Testaccio means leaving the city's more conventional circuits to enter into dialogue with an urban context in constant evolution, where communities, different cultures and creative spirit coexist and meet every day. Located in one of the most iconic areas of the city, the new store invites you to discover the world of LAGO in an environment that reflects the identity of the place and dialogues harmoniously with the surrounding urban fabric. Each piece of furniture becomes an expression of a new way of experiencing spaces: a vision that combines aesthetics and functionality, designed to meet the needs of both professionals and those who desire customised and versatile environments. The showroom presents itself as a reference point for architects and interior designers, offering made-to-measure solutions that tell of the quality, innovation and mastery of Italian craftsmanship. With this store, LAGO consolidates its role as a protagonist on the contemporary design scene, continuing to create spaces that interpret the modern lifestyle with balance, lightness and beauty.

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