Milan, 17 April 2026
The LAGO Kitchen Store is born in Milan , the first space in the Milanese capital entirely dedicated to the kitchen world: 4 kitchens for a retail project of 105 square metres that marks a significantevolution in the presence of LAGO in the city. Located in one of the most historically representative addresses for LAGO - home to one of the first stores opened in Milan - the space is renewed today as a symbolic place of a new phase, focused on the kitchen as the central environment of the contemporary home. A transformation that combines memory and vision, converting a historic point into a specialised design hub. The LAGO Kitchen Store is designed to offer a complete and immersive reading of the brand's kitchen proposal. The layout houses four compositions that dialogue with each other, alternating solutions with an island facing the windows and linear configurations in the innermost part. The layout makes it possible to immediately appreciate the variety of the LAGO kitchen system, showing different configurations and design possibilities in a fluid and coherent environment. Inside the store, a space dedicated to design integrates a material library that makes visible central features of the collection: finishes, surfaces, opening types, construction solutions and patents. This approach provides a concrete understanding of theinnovation and distinctive quality of LAGO kitchens. The four compositions on display narrate thebreadth of the range, with materials and finishes ranging from lacquered to glossy and matt glass, from XGlass to Wildwood and MDI. The exhibition highlights the versatility of the system, capable of adapting to different design requirements and lifestyles. The store also shows solutions that cover different price ranges, from the most accessible proposals to the most advanced configurations, highlighting how design can be open, flexible and customisable. The Kitchen Store goes beyond the traditional idea of a showroom, proposing a warm and welcoming environment where the visitor can enjoy an immersive, domestic experience. Elements and complements integrated in the kitchens reinforce the idea of a complete furnishing project, in which every detail contributes to building a coherent and contemporary space. "The kitchen is the beating heart of the home, the space where every daily gesture becomes an experience and every design choice translates into emotion. Designing these environments means not only imagining functional solutions, but also creating scenarios of relationship, freedom and beauty that speak of the people who live in them. Every detail, every material is designed to harmonise aesthetics and everyday life, transforming the kitchen into a place that tells stories, excites and inspires," says Daniele Lago, President and Head of Design at LAGO. "The kitchen is today one of the most dynamic segments of the furniture market, with a growing demand and an increasingly central role. This store was created to preside over this category in a more focused way, offering a space that enhances the sales experience and concretely supports commercial performance," adds Gilberto Negrini, CEO of LAGO. With this opening, in collaboration with MAV Arreda, LAGO inaugurates a new chapter in its journey in Milan, combining display, design and hospitality in a space that becomes a point of reference for the contemporary narrative of the kitchen, perfectly in line with Design Week.
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Modular and Made in Italy furniture
Modular and Made in Italy furniture