LAGO is opening a new space in Cremona dedicated to design and interior design. In the heart of the city, at 38 Via Mercatello, the new LAGO Store Cremona is opening , the result of a collaboration with the Ponzini Group, a long-established Piacenza-based furniture and interior design company with over a century of experience. A space designed to showcase, through the brand’s showrooms and collections, a new vision of living: one that ismore contemporary, personal and focused on people’s wellbeing.
The opening forms part of the LAGO network’s expansion in Italy and strengthens the brand’s presence in the region, through a space where design is not merely a product, but becomes an experience, a creative process and an opportunity for people to come together.
Gilberto Negrini, CEO of LAGO, comments:“The opening in Cremona represents an important opportunity to bring LAGO even closer to the local community and professionals. We are delighted to be doing this alongside the Ponzini Group, with whom we share a strong commitment to quality and design culture.”
A new way of experiencing design
LAGO has always viewed design as a tool capable of going beyond the purely aesthetic dimension of furniture. Through modular systems, versatile solutions and constant research into materials, technologies and forms, the company develops projects designed to adapt to people and the ways in which they experience their spaces.
The new store in Cremona has been created precisely with this aim in mind: to offer a place where visitors can discover the LAGO collections and, at the same time, consult with professionals and designers to create spaces that meet the needs of those who live in them.
The showroom spaces embody the brand’s philosophy through displays that create a dialogue between furniture, architecture and materials, demonstrating the potential to create coherent and bespoke designs for both homes and professional spaces.
Design as an experience and a relationship
Over the years, LAGO has developed a vision of design based on the belief that spaces influence the way we live, work and relate to others. This perspective is reflected in a collection characterised by lightness, modularity and the potential for customisation, and which views every project as a balance between aesthetics, functionality and well-being.
“ We believe in showrooms that go beyond the mere display of products, becoming places where design comes together, tells its story and takes shape alongside people. Cremona marks a new chapter in this vision,” adds Daniele Lago, President and Head of Design at LAGO.
The new LAGO Store in Cremona will therefore also serve asa hub for architects, interior designers and local professionals, as well as a space open to initiatives, meetings and in-depth discussions dedicated to design culture.
A new landmark for Cremona
The decision to open in the centre of Cremona is part of LAGO’s commitment to building an increasingly widespread presence across Italy through showrooms designed to become places for experiences and connections.
The new LAGO Store will therefore be a space where visitors can immerse themselves in the brand’s world, discover the collections and develop projects alongside qualified professionals, whilst also serving asa venue open to the city and its community.
With the opening in Cremona, LAGO continues to bring its design philosophy to local areas, transforming its showrooms into genuine gateways to design culture and a new way of conceiving the spaces in which we live.
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