LAGO opens a new store in Rome's Testaccio district

LAGO expands its presence in the capital with the opening of a new store, in collaboration with Fattorini Design, in the Testaccio district, an area symbolic of Roman vitality and creativity.

The new point of sale in Via Marmorata joins the other seven points of sale already present in Rome - including two single-brand stores - strengthening the brand's urban network and its ability to dialogue with an increasingly broad and transversal public.

"We believe that design has the power to transform the lives of people and places. Opening in Testaccio means entering the living and authentic heart of Rome, where the energy of the community meets our vision of beauty, innovation and sharing. This shop, like all our shops, is not just a container of products, but a space open to dialogue and contamination, where design becomes a cultural experience and a tool for relationships," says Daniele Lago, President & Head of Design at LAGO.

"The opening in Rome represents for LAGO a further step in the consolidation of our presence on the national territory and in the construction of an experiential retail model, which puts people and their stories at the centre. It is a concrete sign of our ability to innovate while keeping our roots firmly in the excellence of Italian craftsmanship," adds Gilberto Negrini, CEO of LAGO.

The choice of Testaccio responds to the desire to break out of the city's more conventional circuits and enter into dialogue with an urban context in continuous evolution, where communities, different cultures and creative spirit coexist. Located in one of the most iconic areas of Rome, the new store invites visitors to discover the world of LAGO in an environment that reflects the identity of the place and dialogues with the surrounding urban fabric.

Inside, each piece of furniture is conceived as an expression of a new way of living space: from modular sofas for the living room to modern kitchens and suspended beds. The proposed solutions are aimed both at professionals, architects and interior designers, and at private individuals looking for customised and versatile environments.

In fact, the showroom proposes itself as a reference point for made-to-measure projects, showcasing the quality, innovation and mastery of Italian craftsmanship. With this new store, LAGO consolidates its role on the contemporary design scene, continuing to create spaces that interpret the modern lifestyle with balance, lightness and beauty.