LAGO closes 2025 with a path of consolidation and development that confirms the solidity of the brand and its ability to look to the future with vision. A year characterised by new openings, the strengthening of the international presence and a strategy oriented towards selective and sustainable growth.
During 2025, LAGO made a total of 23 openings, including stores, points and special projects. In Italy,8 new realities have been opened , including the Flagship Store in Milano Durini, in the heart of Milan's Design District. Abroad, the brand has opened 15 new spaces, strengthening its presence in strategic markets such as Bulgaria, Montenegro, Panama, Spain, United Arab Emirates and Switzerland. An expansion that was articulated through different formats - stores, capsules and projects - capable of interpreting the brand's DNA in different cultural and commercial contexts.
Particular attention has been paid to international development through LAGO Americas Corp, the business unit dedicated to the growth of the North and South American markets, and LAGO Project, the tailor-made service for large contract and corporate projects, which makes it possible to bring the excellence of LAGO design into tailor-made contexts, including residential, hospitality and commercial spaces. These initiatives testify to the brand's ability to translate its language into complex, innovative and globally scalable projects.
From an economic point of view, the contract sector is growing by about 20% compared to 2024, confirming the solidity of demand and the effectiveness of the commercial strategy adopted. A result that testifies to LAGO's ability to move with coherence and vision within a complex macroeconomic scenario, strengthening a resilient and long-term oriented business model.
A path built through planning, organisation and targeted investments, as Gilberto Negrini, CEO of LAGO, underlines : "2025 was a year of great work on the strategic and organisational front. We chose to grow selectively, focusing on key markets and on a model capable of generating value over time. The results on the contract side, together with the solidity of the pipeline and the development of Americas Corp and LAGO Project, as well as the strengthening of our presence in the APAC area - with resources dedicated also to the Chinese territory - confirm that the direction we have taken is the right one."
The gaze is now turned to the future. 2026 promises to be a year of strong acceleration, with a pipeline of about thirty new openings, confirming an increasingly central and structured internationalisation strategy. At the same time, the contract sector is looking ahead to double-digit growth, further strengthening LAGO's positioning in highly complex projects and on an international scale.
A growth that is measured not only in numbers, but above all in the ability to generate culture, vision and relationships through design. As Daniele Lago, President and Head of Design at LAGO, says : "Every project is an opportunity to shape new ways of living and experiencing spaces. We believe in a design that can create connections, emotions and value for people. We aim to take this vision worldwide, declining our language into customised projects. It is with this perspective that we continue to grow, bringing beauty, innovation and Italian thinking to the world."
With these premises, LAGO closes 2025 as a year of construction and awareness, laying solid foundations to face 2026 with an increasingly decisive international momentum, in the sign of a design capable of combining strategy, emotion and responsibility.
Get a preview of new products, active promotions and LAGO events in your area.